Do you have a Twitter account for your brand? Have you optimized it efficiently to get maximum benefits? By implementing a few simple hacks, you can definitely increase the chances of your Twitter account showing up on both Twitter and Google search.

6 hacks on how to optimize your brand on Twitter perfectly:

#1 Write an interesting bio to your Blog

Your Twitter bio defines your identity in the social world. Update it recently to include relevant keywords, hashtags, and other business related information, just like in your content. Your bio should be interesting and should engage the audience. Always display a profile link which can be from your website or blog which can bring in more visitors. Having a Twitter account that displays all of your accurate information can help you to get verified, and thus help you reach higher ranks in search results.

#2 Use an effective Header Image

The Header image of Twitter gives you more benefits to show a brand’s message. You can change your header image every month like a magazine cover page to gain the interest of your audience. The ideal size for the Twitter header is 1500×500 pixels. Your header image tells the people a story about what is going on in your brand, for example, a book launch, a product launch, any special event or special offer, trade show. Ensure that you optimize each one of your images with branded keywords to increase the chances of ranking higher in search results of images.

#3 Add the perfect Profile Picture

The profile picture is the first thing that everyone looks at. You can use your company logo as the profile picture for your Twitter account or anything else that is closely connected to your business. The ideal size for the Twitter profile picture is 400×400 pixels. Be sure to adjust the background color as well to highlight the logo so that everyone can easily recognize your brand on their Twitter feed. You should also think about how the color and image size will affect your Twitter profile pic on mobile devices.

#4 Insert your Website’s URL

Add a link to your website or web page to direct more traffic to your homepage. You should list some specific pages that you want your Twitter followers to check regularly. Since you also probably want them to subscribe to your email list, download a free guide or move to a landing page for Twitter users with a feed of your most popular tweets.

#5 Pin your top Tweets

Now you can pin your tweets by selecting the top of your Twitter profile. You can pin following tweets for increased popularity-

• One of your best tweets, which have been liked or re-tweeted a lot.
• An upcoming event for your brand
• A new announcement by your company
• A tweet that summarizes your brand and mission in simple words
• A tweet that drives an emotion for the masses

Plan strategically while pinning tweets by adding a strong visual to support it, a clear call to action, or some related keywords.

You can consider pinning a tweet that makes profile visitors feel happy like funny, happy, positive or amused. Also, you might just start a chain reaction with it

#6 make use of Hashtags

First and foremost, analyze the hashtags, which are popular with the engaging audiences and generate clicks, retweets, and likes. According to the studies, tweets with hashtags get twice more engagement from the public, but when it comes to the number of hashtags, less is always more. Prepare an exclusive list of hashtags for any and every new campaign or event organized by your company. Validate the hashtags and use them in every tweet about a particular campaign or event to make it popular.

Advertise your brand on social platforms using Digital Mojo’s social media services. Digital Mojo is one of the leading digital marketing companies based in Hyderabad. Some of the core expertise of the company lies in PPC, display advertising, PPC, community management, content marketing, email marketing etc. Thus to impact the market with your brand, contact Digital Mojo.