TOP 3 SEO HACKS IN GOOGLE ANALYTICS

By Anushree Srivastava,

SEO HACKS IN GOOGLE ANALYTICS Google Analytics is a service offered by Google for analyzing and giving statistical data about the behavior of visitors to a particular website. Google analytics helps marketers in boosting up their website’s SEO ranking and attracting and retaining traffic. Lately, Google analytics has removed its feature of ‘essential keywords data’  … Read more

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HOW DO VIDEOS IMPACT THE SEO OF A BUSINESS?

By Anushree Srivastava,

VIDEOS IMPACT THE SEO OF A BUSINESS Have you uploaded videos on your site for social engagement? Is video a part of your SEO strategy yet? Videos are imperative to your success in the business. You cannot strive among your competitors without including videos. Since Google Panda’s and Penguin updates, it’s all about content. Content  … Read more

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HOW TO STRATEGIES A SUCCESSFUL CAMPAIGN FOR PPC?

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SUCCESSFUL CAMPAIGN FOR PPC Have you ever come across digital advertising through PPC? Did you plan your next PPC campaign? If not, then leave all the techniques behind you and begin with PPC ads. Digital technology has progressed a lot. It is a whole new world in itself. But do you know how Google earns  … Read more

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PPC VS. TRADITIONAL MARKETING: WHICH IS BETTER?

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PPC VS. TRADITIONAL MARKETING Slowly and gradually the businesses and marketers are moving towards PPC campaigns and digital advertising. The reason being instant results. Right advertising can make a huge difference. Advertising can transform a business and ensure a great ROI. Advertising can be categorized into types and sub-types. It ultimately depends on the type  … Read more

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IMPORTANCE OF VIDEOS IN EMAIL MARKETING CAMPAIGNS

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Other marketing mediums are found to be not as effective and quick as videos when it comes to communicating your message to the viewers. Thus, featuring videos in your emails makes complete sense just like it does in any other marketing practice or platform- especially if your main objectives are increasing brand awareness, educating your  … Read more

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4 EFFECTIVE TOOLS TO MARKET YOUR CONTENT LIKE A PRO

By Anushree Srivastava,

EFFECTIVE TOOLS TO MARKET YOUR CONTENT LIKE A PRO The content has become equally important like the product in the current scenario. Hence, mostly every business is working on creating competitive content. Marketers are working on engaging visitors with intellectual & compelling content. Good content is the core of any strategy let it be campaigns,  … Read more

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TOP 3 CONTENT MARKETING KPI’S

By Anushree Srivastava,

3 CONTENT MARKETING KPI’S Content marketing is one of the tools that accelerate business worldwide. Meticulously, marketers research, analyze & work humungous on content to achieve success for their brand. Understanding a customer’s line of thought can do the job. The macro planning is not enough, considering the whole market it’s precarious to predict the  … Read more

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TOP REASON FOR WEBSITE PENALTY BY GOOGLE

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REASON FOR WEBSITE PENALTY BY GOOGLE As most people would put it: Google is on an uncompromising mission to offer the best search results to its users. Google is taking perfection of originality to another level for giving access to exact information, high-class content and the finest writers to the users. And for this, Google  … Read more

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TOP WEBSITE TRENDS FOR 2020

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WEBSITE TRENDS FOR 2020 Ever since the traditional methods have gone for a toss and businesses have adopted digital means, the website has become a necessity. Websites may be the first impression on your customers and therefore you must leave no stone unturned to get it designed extravagantly. Here are some of the top trends  … Read more

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