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Do you know what email marketing cliches are? Well, email-marketing cliches are the phrases or words, which have been used in the marketing field quite extensively. It is not only used by your company but also by different industries and different marketing channels. Thus, when you use this repetitive and widely used email marketing cliche and bombard your recipient’s email with these phrases and words or jargons then the person is extremely irritated and uninterested to open your mail and replying or having a look at it is completely out of the question. This definitely impacts your brand and company as a whole. There are a few Worst Email Marketing Cliches that you must avoid.

Have a look at the below given worst email marketing cliches

1. Important Message

You must know that if a mail has an important message written on it, it doesn’t guarantee that the recipient will read your message. The customer tends to ignore the messages with “Important” or “Do read this” subject lines, which lands the message in delete folder. As per a survey, it has been observed that the maximum messages, which get deleted from your inbox, are of such headings, which are mentioned, important but customers generally skip it.

2. Clickbait Headlines

You might have come across headlines in your inbox which have “SHOCKING” or “BEWARE” written all over it. But how many times have you opened it? Never. So, as per a survey it has been observed that never this shocking or beware emails have been opened. These emails go directly into the trash. These clickbait headlines drive away your audience and adversely affect a brand’s reputation.

3. Social Media Profiles

You must have seen that if you drop your email id to some business website then they might bombard your inbox with social media links to wherever they have their presence. This is very irritating and displeases the customers like anything. Thus, marketers should strictly avoid sending social media links to their customers especially new customers email id. This will immediately make them unsubscribe and never ever visit your website again in future.

4. Last Chance

It is very important and effective to send regular reminders but you must send them in a correct manner. If you write “last chance”, “Take before it is gone”, “Your server will crash” this will create a negative impression in the mind of your customers.

What you should remember in your email marketing is that proper choice of words will make a lot of difference.

Thus, you need to avoid email marketing cliche mistakes. This creates an extremely negative impression in the mind of your customers. This further affects brand reputation and thus the bounce back rate from your website also increases like anything. Your brand suffers with such mistakes and you end up losing your revenue.

To plan your next email marketing campaign, contact Digital Mojo. It is one of the leading digital marketing companies based in Hyderabad that caters its services globally. They have a wide range of service spectrum that includes social media, PPC, content marketing, SEO, graphic designing, web development etc. Thus, plan your next brand strategy with Digital Mojo.