3 TIPS TO BOOST YOUR GOOGLE RANKING

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TIPS TO BOOST YOUR GOOGLE RANKING

Do you get puzzled by the fact that how Google picks the top 10 results out of millions of websites? Have you considered Google’s algorithm to get displayed on the first page of Google? Google has a ranking algorithm that works on several factors.

Here are 3 tips on how can you move the ranking of your website on the top:

Tip 1: Search results display what people like to see:

Google tracks the user through different ways such as the location, the search history, click-through rates, etc. On the basis of this, it shows the result on Google. In short, it satisfies the intent of the user. Initially, Google searched on keywords now Google display search results on the basis of what a user wishes to see.

Tip 2: User Intents:

The companies work on the data that they receive from their clients when they visit their website or a social page. From there, the marketers work extensively in recognizing the patterns. When a consumer searches something on Google, it shows its intent. The same user searches several things on Google, which becomes an issue. How to decide which Intent is a priority? To resolve this, Google displays results, which are more popular. These links can be of blogs, social sites or websites. Thus, every company must optimize its content and implement SEO techniques to enhance the search experience.

Tip 3: Google’s biased results:

There are a lot of professionals and experts who believe that Google is biased for its ranking. They believe that the option of videos that usually comes in the search or the snippets that people usually see while making a search is because Google is biased. The fact is Google has become more of a user’s reflection. Google has a track of your search history so it’s very easy for Google to recognize the pattern before displaying the results.

-Anushree Srivastava

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