5 REASONS TO USE VANITY URLs
URLsREASONS TO USE VANITY URLs
A URL, which is customized as per the product, or service you are promoting is a vanity URL. It shows a unique web address that is easy to memorize and share with your friends and acquaintances. It is used purely for marketing purposes. The URL has the description of the product indicating the name of the product or service but shortened for convenience. These are extremely important for platforms that have a word limit such as LinkedIn, Google+, Twitter, and Facebook, etc.
Here are 5 reasons why one should use a vanity URL
1. Trust factor:
If you showcase your brand in the URL then people are more likely to click on those as it creates a sense of trust. It not only makes the customer aware of the brand but also what is inside it thus saving up time. The more the customer gets aware, the more interest he develops in that brand.
2. Easier to Share:
your customers will always remember a customized and shortened URL. They can even share easily on different social websites. A URL shortener can be used for this, which makes the content more likable and also helps in focusing completely on the article. It is also better than using some random text and numbers. Though it might sound simple, it will create a huge impact on your branding and marketing.
3. Share easily offline:
If you come across an offline resource that indicates a URL then a vanity URL can be easy to write and share. There are ways people promote their brand offline i.e. through pamphlets, leaflets, newspaper ads etc. Thus to remember it till you get an online access will only be possible with vanity URL.
4. Let your audience focus:
Marketers often create landing pages & even microsites to engage their customers. If these are combined with vanity URL’s then users can find what they are looking for in a fraction of secs. Thus, you can keep your audience focused and glued to your sites using vanity URL’s.
5. Manage your links:
Though it’s true that lengthy links have a chance for better SEO they are not very easy to manage. With a short and precise URL, you can share them on emails, social sites, and web pages. Thus, vanity URL’s gives an upper edge.
-Anushree Srivastava
