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REASONS WHY YOUR DIGITAL MARKETING IS UNSUCCESSFUL

Digital marketing, though a powerful platform, will not yield results if not done in a proper way. The strategy has to be focused, unique and must contain a variety in content. There can be several reasons for your digital marketing going wrong. Here are a few reasons for your unsuccessful digital marketing:

1. Target your audience:

There might be hundreds of visitors that may visit your website but in no way they are your potential customers. Every brand makes this mistake once i.e. catering their services to anybody and everybody. In order to get a good conversion rate market only to a handful of people who are interested in your product or service and also look for their geography.

2. Conversion Rate:

It is important to speak about your brand but the end result has to be the conversion. Therefore once your target audience reaches you make sure you build a bond and relationship. Try to collect information of your customers and include them in your email campaigns or social media campaigns to get conversions.

3. Track only relevant data:

Define your goals and track only them. Do not collect unnecessary data, as it will only get piled up. It is only relevant data that matters especially when the competition is fierce. A bigger traffic will consume the target traffic and you will surely lose all your leads.

4. Use Email Marketing:

Though marketers usually concentrate more on social channels, they must use email marketing to nurture their relationship with the client. Email keeps your connection strong with the customer. A lot of experts believe that people like to read promotional emails as they like getting an update from their favorite brands.

5. Not testing new types of campaigns:

Try and try hard. If you wish to you’re your brand ahead of others, you must keep trying new ideas. Innovating will keep your customers inquisitive and happy. Every campaign, content, and video should be fresh.

-Anushree Srivastava