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TIPS FOR IMAGE OPTIMIZATION

It’s time to upgrade the experience of the readers that visit your website by including images which include Infographics, photos, or an example. The essential element that you should consider to attract more visitors to your website is Image Optimization.

Advantages Of Image Optimization

• By using pictures sharing sites such as Instagram and Pinterest, there are real chances of driving more traffic.
• By Image Optimization, you can increase the SEO score and bounce rate of your blog.
• If you use Image Optimization, you will have less number of competitors as your picture can simply rank your blog at a higher position.
• It is easier to explain and justify your content using images. You can also save your time in writing text.

1. Finding The Good Quality Image

It is always better to choose the proper pictures for a great experience. It is also necessary to look for better images for increasing ranking in your search.

These images can be added in two ways:

1. By clicking it from the high-resolution camera
2. Asking your company designed to make relevant pictures

It is necessary to provide your customers with an excellent quality image of your product so that your company can attract more visitors.

2. Image Filename Must Be Saved using Perfect Keywords

Search Engines need descriptive and informative text instead of images to discover the image information. It is always essential to rename the image name as they have the generic file name, which is not possible for the Search engine to decode. Image with keywords will help search engines to look them instantly.

3. Use Tools For Improving Images

An individual can do a lot many things with the images which are downloaded from sites like Skitterphoto or Shutterstock.

There are many tools like Snappa, Canva, etc. which will help you in editing the image making them more powerful and appealing.

4. Selecting the right Image Format (GIF, PNG or JPEG)

Once you have selected an image related to your text, it is vital to decide the format of the image.

Images can be saved in the three-file format:

PNG:

It is known as the lossless format because there is no chance of losing or degrading the data in quality, no matter how many times you edit or resize the image.

JPEG:

It is the best format for digital photography and is used widely as it requires no editing.

GIF:

The small size image support factor makes it a popular format.

5. Compressing or Resizing Your Image

To compress or resize means that you are reducing the image’s height and width without losing too much quality which results in improvement of page load time. It is important to compress the image before you upload it on the website. You can either do it with WordPress or tools available online for this purpose like TinyPNG.com, CompressJPG.com ext.

To get your images optimized or designed for your website and social media, contact Digital Mojo. It is one of the best digital marketing companies in Hyderabad that offers complete solutions for online marketing. The company has a wide service spectrum including graphic designing, social media, content marketing, email marketing, SEO, etc. Make your brand achieve success with Digital Mojo.

-Anushree Srivastava