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BEST FORM TYPES FOR EVERY BUSINESS WEBSITE

Websites commonly use online forms for a multitude of uses such as gathering data from the users, securing the information on new leads, offering subscriptions and event registration prompts among others.
No matter what the forms are used for, the designs of the forms on your website make a big distinction with respect to customer engagement. It can mark the crucial difference between making a loyal customer and causing a bounce back from the visitor. When it comes to B2B lead generation, online forms can be used in multiple ways to boost interaction with users, empowering you to get the data you need to build a database that you can further use for the distribution of your marketing communications.

Here are six of the different online forms that you can use for your site along with some tips that you must know to ensure that you’re doing it right.

1) Newsletter Sign up

Newsletters are amazing since almost everyone can sign up for them with zero hassle. It draws in the users with your brand and ensures that your brand doesn’t go ‘out of sight, out of mind’ for prospective customers.
These forms are as simple as they come, with only one or two fields that the user needs to submit. Newsletter forms establish marketing communication as giving users a chance to express their desire to consume a brand’s content on a regular basis.

2) Sales Contact

It’s vital to grab the chance at the stage where a prospect is about to become a customer. Here, your Sales Form can play a big role in collecting user info and driving them specifically to your sales team as quickly as possible.
These forms specifically request sales-particular information from the user and provide you an opportunity that you can leverage to increase sales with a particular customer.

3) Event Registration

A more attractive form of the design means increased chances of increasing attendee registration on your site. Despite the fact that a lot of time, energy and money have gone into planning and arranging your event, it wouldn’t work without an online form focused on dealing with your attendees. The form should effortlessly convey event-specific information like time, venue, event schedule, etc. in an attractive way.

Creating an effectual event registration form is very important and you need a good form design that keeps the registrants moving towards the ‘Submit’ button without much thought or effort.

4) Customer Feedback

Customer feedback forms or surveys come into use after your customers have purchased the products or used the services your company offers. Here, you might want to know how satisfied they are with the presentation, the sales process, etc. or how they came to know about your brand.

When there is a good form design, users tend to give more details or info and this is useful in deciding your next steps in performance assessment as a business or brand.

5) Online Order and Payments

Adding the option of online ordering and payment on your site gives the visitors a chance to buy your products at their convenience. It is obviously smarter to make the purchase order as simple and advantageous as possible, as opposed to making your customers wait before they can pay you. It just appears to be strange in today’s day and age of smart, secure and lightning-fast payments.

6) Account Signup

If you think of any of the Social Media websites, users can’t engage with these platforms unless they create an account. And then they keep visiting the site for more!

Similarly, this form is a must for businesses that require memberships. The form helps set up marketing communications and drives a prospect towards a purchase decision without pressurizing them.

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-Anushree Srivastava