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TOOLS FOR CREATING HIGH CONVERTING LANDING PAGE

Landing pages have a high value as it keeps your audience engaged so that they can take an interest in your brand. You can create landing pages for entertainment, engagement or communication. It is considered to be one of the best techniques for marketing. You can set up a landing page for every action you want your audience to carry out. For e.g. filling out a form or a survey, watch a video, etc. Once a customer shows interest in your pages you are likely to get more leads.

Though there are several tools available in the market, some of the features a landing page development tool must-have are a simple interface. The tool must have be functional for conducting analysis, A/B testing, instant integration etc. The tool should be compatible with devices and produce mobile-responsive pages. With such features, a great landing page can be created.

Here is a list of 5 best tools that a marketer can use to create amazing landing pages:

InstaPage:

InstaPage creates power-landing pages that are used by marketers. The page has 5 inbuilt features such as a builder to create a landing page, integration ecosystem, a publishing tool, an analytics system and a collaboration layer for team and client. The platform has inbuilt professional templates with SEO plugins. There is also a template importer with a drag and drop editor. The company offers a 14-day trial after which it has to be a paid version

Lander:

If you are a beginner or have a small business, you can opt for Lander. It has some amazing features such as a visual edit with drag and drop option, an A/B testing tool, A dynamic text replacement tool, a Facebook page tab and unlimited landing pages. A user doesn’t need any technical knowledge, as this tool is pretty easy to use. A marketer can take a trial for 14 days free of cost before they buy a paid version.

Unbounce:

You can either build your own landing pages from scratch or using the inbuilt templates. It is one of the best landing page creators where you can drag and drop any object or image and use a visual landing page editor. The platform can be integrated with word press and has a full-screen background. The landing pages created are mobile responsive. The company offers a free trial for 30 days.

LaunchRock:

Using LaunchRock, a marketer can create “landing soon” pages. The platform provides tools and also analytics where you can build a viral landing page. The platform is free for an unlimited time period. The pages created are mobile optimized and can be used for email marketing too. You can work on a customer contact form using Launch rock. Even data can be exported and reports can be generated.

Landingi:

Landingi is one of the high-end platforms for creating cloud-based landing pages without using any coding. The user can customize the inbuilt templates by using a drag and drop editor. The platform is available for CRM and email integrations. A marketer can analyze the whole campaign and get real-time notifications. The platform also has a tool for A/B testing. A user can enjoy 30 days free trial before buying a paid version.

-Anushree Srivastava