BEST TOOLS FOR A/B TESTING
TOOLS FOR A/B TESTING
One of the best ways to improve the conversion rate is to conduct A/B testing. There are several popular tools available in the market. Using an A/B test, you can get good and quantity data on users so that you can plan your marketing strategy accordingly. With the help of A/B tool, you can improve your PPC operation by increasing the conversion rate, optimize the e-commerce funnel, lead funnel, etc.
Here is a list of tools that can help a marketer with A/B testing:
1. VWO:
VWO is one of the best A/B testing tool. You can change your headings, images, or buttons to add variation to your website. The interface is simple and easy to use and allows users seven different types of testing i.e. A/B test, Multivariate test, split URL test, Targeting, Usability test, conversion tracking, and heatmap and click test. With the help of VWO, a user can track revenue, no. of clicks & conversions, signups etc.
2. Convert:
Using Convert you can test multi-variant, split URL, and A/B. This testing wizard helps you set up your own A/B test by using drag and drop features. To know the preference of your customers tries multi-variant testing. With the help of Convert, you can use WYSIWYG editor, integrate Google Analytics, track conversions, bounces, and engagements.
3. Optimizely:
If you wish to personalize your mobile apps, websites, and other devices, use Optimizely. Using Optimizely, you can experiment endlessly especially with the help of a visual editor that makes any page editable. With the help of Optimizely, you can go for multi-variant and A/B testing along with WYSIWYG editing. There is a feature for reporting, tracking engagement, calculating no. of clicks and conversions, etc.
4. Maxymiser:
In order to create a sophisticated campaign with optimized customer experience, use Maxymiser. A marketer can conduct both A/B and multi-variant tests with the help of a visual editor to generate a one-line code. The brands usually go for this tool when they look for higher revenue & engagement. This cloud-based platform allows personalization and cross-channel optimization.
5. AB Tasty:
It is a user engagement tool where you can increase your conversion rates by testing A/B or multi-variant. The rate shall improve on a website, mobile sites, and various other applications. There is a feature to personalize the content without involving any technical integration.
-Anushree Srivastava
