BEST TOOLS FOR COMPETITOR ANALYSIS
TOOLS FOR COMPETITOR ANALYSIS
Before launching your own marketing campaign, make sure you observe closely what your competitors are doing. You can only be successful if you are aware of competition as you can plan your strategies better and can stay ahead of them always. Tracking every move can be difficult, thus a marketer can take help of all the tools available online to track competition. The more ahead you are in the competition, the more success you shall achieve.
Here is a list of tools that can keep you apprised of all the competition that surrounds you.
1. Website Grader:
This is a free tool by HubSpot that creates a score for a brand based on their activities such as presence on social sites, the SEO tactics, the no. of lead generations per campaign, and their blogging consistency & success rate. This will help you in monitoring the strategies of your opponents by judging their score.
2. SEO books:
It is again a free tool that can be integrated into your website. The tool will collect all the information by accessing the performance of organic and paid search of the competitors and gather it in one place. With the help of SEO books, you can know the top keywords used by your competitors along with their ranking.
3. Infini Graph:
It is another free tool, which completely tracks social media activities. It can target a particular industry and a brand and track all the social activities being carried out. It is not only a good tool for competitor analysis but also a self-analysis of your brand. Using Infini Graph, you can know your target audience.
4. Alexa:
It is an effective tool but can be availed only for a 7-day free trial. Later the paid version can be obtained. Using Alexa, you can get crucial information about the traffic of your competitor and its website ranking. Based on the data you collect, you can modify your current marketing strategies and add value to it. You can also view your competitor’s keyword and backlink strategy. Install Moz Toolbar to see the ranking your any site on your SERP. There are three paid versions i.e. basic available for $.99, Insight available for $49 and Advanced for $149.
5. Open SEO stats:
It is a free tool that helps you view the SEO status and track the Alexa ranking of your competitor. It was formerly known as PageRank Status. Being a Google Chrome extension, all the SEO information can be collected with the push of a single button.
-Anushree Srivastava
