BEST TOOLS FOR CONTENT DISTRIBUTION
TOOLS FOR CONTENT DISTRIBUTION
Building a strong and valuable content is important, but what is equally important is that your efforts should be recognized and appreciated by the largest audience possible. When you write a content on your website, you give voice to your words in a way that your customers feel relatable to the website. If you’re planning to grow your reach and visibility across different channels, then we have brought you 5 tools to help you accomplish content distribution –
1. SimpleReach –
It is a tool, which accesses your content performance and uses that information for optimization. It bridges the gap between content measurement and distribution. SimpleReach offers ample benefits to its users like –
- Retargeting,
- Historical reports
- Audience targeting,
- Universal dashboard, etc.
You can avail the benefits as publishers, e-commerce, agencies, etc.
2. Outbrain –
Trusted by reputed brands like CNN, Fox News, Outbrain is a platform that integrates premium publishers with marketers of all size. It gives a pay-per-click model of content distribution. For using Outbrain, you have to submit a link of your content, which then gets featured on high authority media sites and are labeled as related posts or ‘sponsored’. It offers long list of perks to its customers like-
- Content optimization,
- Seamless integration,
- Smarter programming,
- Connecting with new audiences, etc.
3. Taboola –
Taboola is the most popular and commonly used tool for content distribution. It is a content discovery platform serving 30 B recommendations to over 1 B unique visitors each month on USA Today, NBC, etc. It provides benefits like-
- Monetizing content,
- Inline editorial controls,
- Complete visibility,
- Increased engagement, etc.
4. WiseStamp –
WiseStamp outshines all other content distribution tools due to its outstanding features. It USP is that you can share your recent piece of content automatically inside your email signature, which means anyone who receives an email from you is a potential reader. The other benefits include –
- Adding social media channels,
- Customizing your email,
- Using various call-to-actions, etc.
5. Nativo –
Nativo is a content placement tool. Here, you serve content within publisher editorial streams, taking care of look and feel of each publication, completely integrated on publisher sites. It gives a wide range of benefits to customers as well as marketers.
- Higher engagement rates,
- An extraordinary experience for customers.
- Premium monetization for publishers.
To be successful in your content marketing strategy, it is important that you deliver superior-quality content that adds value to your customers and at the same time, speaks aloud about your brand. Also, it’s important that you focus on the distribution of your content so it reaches a large audience. With the help of tools discussed above, you will be able to deliver your content to the most targeted audience.
-Anushree Srivastava
