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WAYS TO SEGMENT THE SITE TRAFFIC FOR HIGHER CONVERSIONS

Market segmentation is extremely important. It is extremely effective and efficient in business. When you provide information or services to a specific targeted set of customers then the results are much more efficient. This ultimately makes the customers much more satisfied and your lead generation increases and thus your site traffic also improves. This ultimately leads to higher conversions in the business.

Your business can be of any type and of any size but if you use this market segmentation technique then the efforts will be highly beneficial and your business will generate many more conversions.

Segmenting Traffic matters to the marketers

This has been observed that when people visit any website then all of them come from a very different background and they have a different customer demand. But most of the websites provide information in only one direction to the customer. This can make the customers quite dissatisfied and thus your website bounce back rate increase like anything.

Traffic segmentation has huge potential in itself. It has proved to increase your sales and ensure customer satisfaction. As per a survey, 89% of sales and a 58% average increase in the order value is observed post traffic segmentation.

Creating separate pages and marketing channels for a different set of customers ensures better lead generations and thus higher conversions.
Here are some of the best ways of how you can segment the market and thus generate better customer satisfaction –

1. Bifurcation on the Homepage –

In your homepage, you can have forms through which you will be able to categorize your customers. This will divide your customers and on the basis of the response received you.

2. The different set of Questionnaire –

You can place a questionnaire on your website, which will contain a different set of questions. This will divide your customers on the basis of responses received. This will serve as a database also that what sorts of customers are viewing the page. It will lead to better conversions.

3. Geographical Location –

Have you observed that many websites these days want to access your location? This is also one of the major ways of segmenting customer traffic. Post the website accesses your location, you will see that the information on the website also varies to a great extent.

4. Visitor Type –

you can also segment your visitors into different categories. For instance, let’s divide the visitors as new visitors and repeat visitors. This will provide a greater deal and flexibility in the data.

5. Personalized Mails –

This is a later stage of segmenting the customers. Every website asks for an email id, which is further used to send a newsletter to the clients. Thus, you can segment the customers or emails and thus sent targeted information to the clients.

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-Anushree Srivastava