Full Digital Marketing Services

Copy testing refers to conducting market research in order to know the effectiveness of your advertising techniques. Copy testing is based on customer’s feedback, their perception towards the brand, response, and behavior. It is one of the simplest tests that you can run on your homepage to know the outcome of your marketing efforts. Marketers should know the art of convincing even the worst of offers. They should conduct surveys, eye tracking, etc to monitor their own copy efforts. Even though a copy is important, not all copy should be treated equally. Here are some essential landing page copywriting elements to be checked.

Essential copywriting elements:

1.Headlines

Headline is the first thing that catches the attention of your visitors. It should be influential and persuasive that should boost up your conversion rate. Marketers try to be innovative with their headings with a clear message to their customers. Marketers should make sure that their headlines answer following 2 questions –

• What is it?
• What does it do for me?

If a person cannot brief about your business after reading your first page, then it’s time for you to change your headlines.

2.Sub-headings

Sub-headings hold equal importance in your page as headings do. They support the main part of your content. Marketers should keep a check that font size of sub-headings is smaller than the headings and the content is the elaboration of the heading. It should not act as a contrasting element to the heading. When sub-headings take forward the message of your heading, then there is uniformity in your message and it also creates a strong visual hierarchy.

3.Bullet points

It is always advisable to use bullet points to display your content on a landing page. It makes the content visually appealing and helps your visitors to skim through your page. If you don’t use bullet points, you should run a split test between your content layout and a new bullet point layout immediately. Using bullet point increases the needle of your content and at the same time provides clarity. Therefore, it becomes imperative that marketers include bullet points in their content so that they are able to deliver a strong message in short span.

To get some amazing landing pages designed for your company, Contact Digital Mojo. It is one of the top-notch companies in digital marketing that provides end-to-end solutions for a brand digitalization. From SEO to PPC and Display advertising to web development, Digital Mojo does all. Achieve the best engagement rate on your website with Digital Mojo.