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VIDEOS IMPACT THE SEO OF A BUSINESS

Have you uploaded videos on your site for social engagement? Is video a part of your SEO strategy yet? Videos are imperative to your success in the business. You cannot strive among your competitors without including videos. Since Google Panda’s and Penguin updates, it’s all about content. Content has ultimately become the king in the market and thus in order to make your content stand out and get an edge in the market, videos will play a major role.

Let’s have a detailed look at how videos can help in boosting your SEO:

1. Increases your search ranking –

Google is known to come up with some of the best quality content, which makes it a favorite among the users. The results show that pages, which have a video content, have gained more clicks as compared to plain text. A page having a video content is said to gain 53 times more click that the plain text. Also, the competition is far less, if you have video content on your page.

2. Increases the Engagement Time –

It has been observed that viewers find the pages having video content much more reliable than the plain text content. This not only increases the engagement time but also boosts your SEO like never before. For instance, a survey shows that if you have a video then the stay time on your website in 2 minutes more than other websites.

3. Linking Together –

It has been observed that it’s easy to connect people through videos and this will help to create inbound links to your website. The links, which are used in the videos, contribute to Google’s algorithm as they have high-quality content and they boost your SEO. For instance, it has been seen that a video post has three times more in-linking domains than a non-video post.

4. Social Media –

We all know that social media has become an essential tool in driving traffic to your blog. Thus, if you have high-quality content, which has a video in it then it will be a major traffic puller in the social media channels and this will definitely contribute to the SEO of your page.

To optimize your website as per SEO regulations, contact Digital Mojo. It is one of the leading digital marketing agencies in Hyderabad that has a team of online experts. The core expertise of the content lies in SEO, PPC, content marketing, email marketing, etc. Attain a better rank on Google for your website with Digital Mojo.

-Anushree Srivastava