Full Digital Marketing Services

CREATE A SHAREABLE CONTENT

Do you want to stand out from the crowd and create content, which is shareable among the audience?

Content is the king of the market. And if you hit that right, you will capture the market soon. If you know what content your viewers are looking for, then there is no looking back.

Here are 6 ways to create a shareable content that would impact your audience –

1. Review your Competitors –

let’s have a review of what your competitors are doing in the market and how are the audiences reacting to their content.

Let us explain to you how to review your competitors –

• Begin with the list of your top 5 competitors
• Have a thorough review of their last 6-month content
• Find out which one generated maximum traffic
• Take a clue from their maximum traffic content and make your own content

2. Trending Content –

If you are able to find out what is trending in the market then you have got your content right. Trending content is mostly the content in which your viewers are already inquisitive and are waiting to read some article on it. There are many tools in the market like BuzzSumo, which helps you to find out what is trending in the market so that you can research on it further and create an engaging content.

3. Simple content –

The trick is to keep it simple, brief and to the point. Don’t use too decorative words otherwise; your users won’t be interested in your content. Also, keep your introduction direct and focused else you will lose the attention of your target audience. You need to remember that an audience on an average spends 2-3 minutes on content so if you grasped their attention in those 2-3 minutes then you are good to go. Try to use more and more paragraphs with bullet points in them. Also, if possible use images to make the content more interesting and easily understandable.

4. Keyword Research –

There are many keyword research tools in the market like MOZ and Ahrefs, which will help you to create the content with the right set of words. These keywords are nothing but phrases search by your target customer on a search engine. Thus, if you can use them well in your content you are likely to hit more customers.

5. Decisive Content –

Surveys have indicated that content that helps users in making decisions is appreciated by the audience. Thus, try to make such content, which helps your user decide the best option. For instance, The best software available online or the best tools for social media. If your content offers a solution for one of their problems, they would read your article and more likely share it with others too.

6. Emotional element –

Creating an emotional connection with your audience will benefit you in the long run. If you hit the right chord with your audience then you will be able to nurture a trust element with them. Such an audience will keep coming back to you for more. They might also recommend your content to their friends who will generate much more share and traffic.

-Anushree Srivastava