HOW TO EXAMINE THE BEHAVIOR OF A VISITOR AT YOUR WEBSITE?
EXAMINE THE BEHAVIOR OF A VISITOR AT YOUR WEBSITE
Have you ever wondered how your customers act when they visit your website? Are you keen enough to know, which page your customer’s visits the most? Well, if you start digging into this information, you will surely get solutions to most of your problems. You would know what works best for your brand by studying the behavior of your customers. Google Analytics Behavior Report has the perfect protocol to track that information for you.
Here are three types of report that Google Analytics generate:
1. Behavior Flow Report
The Behavior Flow usually mashes up information from numerous different reports, which makes it both confusing and exciting. This Flow report looks relatively like an infographic. It demonstrates the number of individuals on your site, which pages they explored and which was the last page they were exploring before exiting the website.
The following steps below can help you quickly retrieve these Flow Reports:
1. Login to Google Analytics
2. Move to your view section
3. Next step is to open the flow reports
4. Then select Behavior and after that Behavior Flow.
2. Site Content Reports
If you want to now the page analysis of a particular page, Site Content Reports are highly useful. These reports show the following:
All Pages:
For complete information on all the pages.
Content Drilldown:
Retrieving data by breaking it into the subfolder.
Landing Pages:
Entry pages for the visitors to your site.
Exit Pages:
The last page of any particular session.
Page views:
The number of times the visitors viewed your page.
Unique Page views:
A number of sessions that are contained in a page view is shown by this de-duplicate page.
Time on Page:
This shows the average time spent on the page view.
Entrances:
It calculates how many times the current page is the first page.
Bounce Rate:
The total percentage of visitors on this page time when the visitors did not view the website further.
% Exit:
the overall portion when the current page was the last page of the session.
Page Value: It is calculated using goal values and e-commerce.
3. Events Reports
Event tracking enables the marketers to see not just the page where individuals leave the site, but also where they go. Google Tag Manager empowers you to track this data, which typically isn’t accessible on Google Analytics.
Event tracking report provides complete information on:
Total Events:
How many times the particular event is tracked on the website.
Unique Events:
Events that is entirely different from each other.
Event Value:
The event value is based on values that you fire with Event Tracking.
Average Value:
This tells how many times the event is fired.
Digital Mojo, a digital marketing company based in Hyderabad, offers a wide spectrum of services such as SEO, PPC, web analytics, display advertising, website development etc. Thus, if you are looking to increase your sales by tracking the behavior of your target customers, contact Digital Mojo.
-Anushree Srivastava
