HOW TO MAKE EFFECTIVE BANNER ADS?
MAKE EFFECTIVE BANNER ADS
Did you launch your ad but didn’t get many conversions? Was your ad customized enough to reach your target audience? In order to make your banner ads effective and powerful, you must follow some tips and guidelines to make it work. These tips and tricks are the ones that will make your banner ads much more strong and will help you to deliver and convey the message in a better way.
You would never come across any expert saying that banner ads can be launched easily. Every industry expert has their own hacks to get definitive results.
Let’s have a look at some of the best hacks that can make your banner ads effective:
1. Segmentation –
Segmentation is very important in order to make your banner ads effective. Try to determine your target audience first. You can decide your target audience on the basis of a number of factors like – geographical distribution, demographics etc. This will help to keep your audience small but highly focused. Also, try to promote your product only on niche websites.
2. Simple and Effective –
Keep your banner ads short yet self-explanatory. The customers often ignore anything, which has a readability of more than two seconds. Also, try to keep your banner ads entertaining with the correct choice of words, which will grasp the audience’s attention.
3. Ads should be in line with the website design –
Your ads should always follow the website design pattern. Make sure that both of them should not be conflicting. Also, it’s completely ok if the advertising medium influences your ads.
4. Loading Time –
Loading time is excruciatingly important. The loading time of your banner ad should not be too long. If it’s too long then the audience will simply skip through it. The animations and design elements should be simple and should have minimal loading time.
5. Relevant Infographics –
Make sure that the images, graphics, and text, which you use in the banner ads, should convey the message clearly. If not then your audience might get confused. Also, make sure that you use such images, which grasp audience attention right from the first second else you have fewer chances of making your banned ad effective.
6. Branding –
Don’t forget to keep your branding elements like logo, tagline and other details in the banner ads. This is very important and this will associate or link the banner ad with your company.
7. Call to action –
Make sure that your banner ad contains some message, which connects with the audience. Instead of having generic questions like “what is your name?” use specific targeted questions like “what will you gain?”
8. Relevant Landing Page –
The landing page is the one where the user will be directed once he clicks on the ad. So, try to keep your landing page less crowded and more useful for the readers. This will help them have informed choices and of course, your landing page visits will also increase.
-Anushree Srivastava
