HOW TO REDUCE BOUNCE RATE ON THE WEBSITE?
REDUCE BOUNCE RATE ON THE WEBSITE
When you get traffic due to your certain activities then your customers might engage themselves but that doesn’t make them regular. To let your customer perform some activity on your site, you need to add some engagement factors. If a customer encounters a complex registration form, a login issue, lack of social buttons on the website or a difficult checkout then it would immediately abandon your site. This is called bounce. If your customer leaves your site in less than 90 seconds then the bounce rate becomes higher and the ranking on SERP goes down. A higher bounce rate will decrease the traffic thereby affecting your sales. Thus, a marketer must work consistently to reduce the bounce rate to ensure that the traffic remains intact.
When it comes to decreasing the bounce rate, several digital marketing techniques can do the job but the most effective way is to perform SEO. Search Engine Optimization: When you practice certain techniques that get you traffic from search engines such as Google, Yahoo, and Bing etc. can be referred to SEO. It is very important when it comes to the ranking of a webpage.
Here are two SEO techniques that are effective and can generate a remarkable result:
On-Page SEO:
When your perform SEO on your website or web pages then it can be referred as on-page SEO. There are several elements which can be optimized to get an improved ranking such as Page title, Meta description, Heading, Images, Domain information, Moz ranking, URL structuring and Google Crawl date. Though the ranking of a website depends on on-page SEO by 25% where it can bring remarkable changes
Off Page SEO:
When you work on optimizing your strategies besides your websites such as some authoritative sites or other platforms with relevant content then its referred as off page SEO.
Here are a few tactics that will help you perform off-page SEO:
1. Link Building:
if the link of your website comes from other relevant pages then it improves the ranking of your website. This is performed by Google’s set algorithm, which is software that ranks the web pages on the basis of several factors. To get targeted traffic and stepping higher in ranking on SERP, a marketer must try to build inbound links. It shall exponentially grow the sales.
2. Social Signals:
if you have a strong presence on social sites such as Twitter, Facebook, LinkedIn, Pinterest etc. these sites send a signal to the search engine which helps in improving the ranking
-Anushree Srivastava
