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SUCCESSFUL CAMPAIGN FOR PPC

Have you ever come across digital advertising through PPC? Did you plan your next PPC campaign? If not, then leave all the techniques behind you and begin with PPC ads. Digital technology has progressed a lot. It is a whole new world in itself. But do you know how Google earns money? Well, this is interesting. Google earns by its Google Adwords concept, which in simple terms means that advertising your word through Google search engine.

There are billions of people like us who use Google because of different reasons and when you search anything on Google then the results come out in the form of organic results, which depends on the data stored in the web. As per that data, the information is displayed. But have you noticed the section, which appears at the top, bottom or at the sides of your search result page? Well, that section is all about advertisements and Google earns a lot from those advertising.

If you observe closely then the process is quite simpler. This is the concept of PPC – Pay Per Click. If a user clicks on the advertisement while viewing an ad then Google charges some money for it. Overall, this makes the advertisement quite simpler, easier and business-friendly.

Actually designing advertising is an exhaustive but quite enjoyable task. You just need to design it in a user-friendly manner. Before you start designing an advertisement begin by questioning some very basic points and the answers which you get in return will clearly show how much successful your PPC is going to be.

Let’s begin with the questions –

1. What is the objective of the campaign?

Before designing a campaign just question yourself that what the ultimate objective of the campaign is. You should that what are you aiming for the campaign? If the campaign informative or do you want to make it interactive or do you want to gather some information or simply you want to sell your product or service. Just decide beforehand and have a clear picture in your mind that what are you looking to achieve from the campaign.

2. What is your budget?

This is a very important question because when anyone clicks on your ad then the money gets deducted from your account. Thus, do a quick calculation that for how long you want your ad to run and this will give you an idea of what your monthly budget should be.

3. Who are the visitors?

This is analyzing your audience so that you know better who are you advertising for.

4. Regular Updation

Since Google is always updating itself thus if you want to stay ahead in the race then don’t forget to update yourself also regularly.

5. Visitor’s Demographic Details

You must know the details of your visitors who will view your advertising. You must be familiar with their geographical location and language. This will make your advertising much better and targeted.

6. Negative Keywords

If you use negative keywords in your ad then it will impact your search adversely. So, choose your keywords wisely.

7. Keywords

Keywords play a vital role in making your advertisement stand out. Thus, you should carefully choose your keywords keeping in mind Google ranking.

8. Make it Attractive

As per Google’s policy, you get 25 headline characters and 2 additional text lines of 35 characters each. So, make the choice of your characters wisely as this can be a very important tool for your advertising.

9. Performance of the campaign

AdWords Grader, which is a free tool, can be used to monitor how your campaign is performing. This will give you a fair idea about the market.
To conduct your first PPC campaign for your brand, contact Digital Mojo. It is one of the leading digital marketing companies in Hyderabad that has a wide spectrum of online marketing services such as PPC, SEO, display advertising, email marketing, content marketing, etc. thus, run a successful PPC ad campaign with Digital Mojo.

-Anushree Srivastava