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Other marketing mediums are found to be not as effective and quick as videos when it comes to communicating your message to the viewers. Thus, featuring videos in your emails makes complete sense just like it does in any other marketing practice or platform- especially if your main objectives are increasing brand awareness, educating your customers and increasing conversions by drawing the target audience.

The Benefits of Using Videos in Email Marketing Campaigns
Basically, the videos added in emails nail the viewers and speeds up their interaction with your business or brand. Here are a few detailed reasons behind the question “How videos add value to your email marketing campaigns?”

1. Intrigue consumers more easily:

Emails with videos are more interesting as compared to plain text for your subscribers and thus draw the viewers’ attention easily. A well-planned and executed video gets across to the viewers effortlessly and makes your brand look more active thus creating a lasting impact on viewers.

2. Save Time:

Obviously, a video communicates information in a way that is fast to process and easy to understand. A short video on how a device works or on its features is easier to understand and remember than a user manual! A video not only saves time for the viewers but also for the senders as it precisely gives info on a product or service just as it is in the real world. It takes lesser time in explaining even complex subjects in the simplest way and lends more reliability to your email content.

3. Affinity towards ‘Virality’:

Videos can easily go viral if it hits the right notes with the viewers. They happen to be a powerful marketing tool. They are also impressive when it comes to delivering a message from your brand to the audience.

4. SEO Boosters:

Videos become popular easily and thus draw more attention and this improves the Google search ranking, which is an important benefit of using videos. But besides the fact that they can be shared globally on social media, boosting the brand gradually isn’t exactly achievable unless you remember a few key points.

Points to avoid while using videos in email marketing:

• The use of phrases such as “Click here” doesn’t serve the desired purpose of videos.
• Use the word “Test” in the subject line should be avoided.
• Using too many exclamation points might not impress the viewers.
• Using UPPERCASE for writing all the content is a big no.
• Using dazzling colors like bright red, inky blue, etc. doesn’t sit well with people as it seems too outlandish.
• Use of less text with an HTML email means that they can be treated as spam, as spam filters cannot read images.
• Sending an email to multiple recipients in the same company should be avoided as the email firewall will consider it to be a spam attack.
• Designing an HTML email in Word and then trying to export the code to HTML is also advised against because of spamming.

Plan your next email campaign with Digital Mojo. It is a pioneer in digital marketing that caters to its services globally. Some of the core services of the company include PPC, email marketing, SEO, content marketing, PR, display advertising, etc. Contact Digital Mojo now for your next email campaign.

-Anushree Srivastava