LINKEDIN MARKETING FOR BUSINESS:

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TALENT SOLUTIONS

LinkedIn is a business and employment-oriented social networking site where employers post jobs and job seekers post their CVs. It is primarily used for professional networking where people try to find jobs that match their qualification level and recruiters try to discover the most promising candidate for their job. If you’re someone who is planning to promote your business via LinkedIn, then LinkedIn Marketing Solutions is for you. LinkedIn Marketing Solutions is the best marketing tool for business owners, entrepreneurs, and recruiters. It offers various features to its users like –

1. LinkedIn career pages –

“Careers” tab helps in enhancing your LinkedIn company page that drives your targets to your own branded careers page. You will be able to establish yourself as an employer brand and can emphasize your company culture, goals, history and other details.

2. LinkedIn recruiter –

This feature helps you in discovering the most promising candidate for your job. It saves them from different searches and sends them personalized messages. LinkedIn recruiter aids recruiter’s work to view and contact anyone on the LinkedIn network. It has more than 20 filters that can help you in the recruiting process.

3. Recruiter Lite –

For businesses or recruiters who don’t hire frequently, Recruiter Lite Marketing tool is for them.

4. Job slots –

It is one of the most economical LinkedIn marketing tools that allow you to list several jobs over the years without paying any additional fees. It is a reusable job listing where recruiters can feature their job slot on jobs homepage, company page, career page along with “jobs you might be interested in” to attract passive candidates.

5. Job posts –

Recruiters who hire less frequently or are not much active on LinkedIn, Job Posts is the best option for them.

6. Work with us ads –

These ads are one of the best LinkedIn marketing tools that helps you to invite your target audience for viewing your job listings on LinkedIn. These ads may outperform your other banner ads.

7. Referrals –

LinkedIn Referrals are the most usable marketing tools that recruiters use to unlock profiles of the employees to find out the connections that can best fit for a job position.

-Anushree Srivastava

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