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PPC VS. TRADITIONAL MARKETING

Slowly and gradually the businesses and marketers are moving towards PPC campaigns and digital advertising. The reason being instant results. Right advertising can make a huge difference. Advertising can transform a business and ensure a great ROI. Advertising can be categorized into types and sub-types. It ultimately depends on the type of business as to which advertising type or medium you should choose.

Majorly there are two forms of advertising – Online and offline. Online advertising includes PPC and Social media advertising whereas offline advertising, which is also called as traditional advertising, includes print media, radio, and television.

Let’s have a look at PPC vs. traditional marketing and which one is the best for you –

1. Segmentation –

The biggest advantage with PPC is that you can divide your advertisement segment wise. These help in specific targeting and thus your information will be conveyed in a better way. The same is not possible with traditional marketing. Here you have to simply send or communicate the message to the entire mass rather than targeting to some specific group or class.

2. Flexibility –

In case of PPC, which is known as the modern medium of advertising, a marketer gets a great deal of flexibility. This helps you to change or make edits to the advertisement as per the feedback from the audience. Also, you can add or delete information at any given time. In case of traditional marketing, a marketer cannot edit or make any changes to the advertisement as it is already circulated among the masses. PPC can help in measuring the feedback and the effectiveness of the advertisement instantly, but in case of traditional marketing, the feedback will take a great deal of time.

3. Return on Investment –

ROI is the main reason for a brand to advertise. In case of PPC advertising, you can modify your advertisement on the basis of the response, which you are getting from the audience and especially the targeted group. This will definitely save up your cost and your finance will be utilized in a better way. But in case of traditional advertising, you cannot make any changes even if the advertisement doesn’t work. Of course, you can make a brand new advertisement but it will again add up to the cost. And that is how traditional advertising increases the cost. Thus, a marketer looking for a better ROI should choose PPC over traditional marketing.

4. Budget –

Budget is a crucial element of any business today. Every brand wants to minimize their cost and maximize their outputs. Thus, you can choose some budget-friendly ways of advertising. When you compare PPC with traditional advertising, you shall find that PPC is highly cost-effective when compared with traditional advertising.

To start a PPC campaign for your brand, contact Digital Mojo. It is one of the leading digital marketing agencies in Hyderabad that provides various online marketing services such as PPC, SEO, display advertising, PR, web development and graphic designing, etc. Thus, advertise your brand with the help of Digital Mojo.

-Anushree Srivastava