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successful email marketing campaign

Almost 200 billion emails are sent by various brands either for promotion, sales or offers. With such a tough competition, how are planning to spot your target audience and grab their attention? Thus, if you are going to run a campaign make sure you follow all the essential steps for getting successful results.

Here are a few steps that will help you plan a campaign well.

List your goals

The very first task of launching a campaign is to know why we are launching it in the first place. Make a list of the goals that will help you comprehend the factors such as target audience, type of campaign, and variety in content and performance analysis. Your email campaign is one of the many campaigns that your brand must be running. Thus, goals should always be far sighted. Some of the goals can be new customers for the products, news leads for conversions, target more turn-ups for the event.

Best practices for an email campaign

Here are some of the best practices that one must follow:

• As per a survey, the attention span of customer is around 8 seconds. This explains why the emails should be simple to read, easy to understand and most important precise.
• Have you heard of Inverted Pyramid model? Use it for cajoling your audience so that they end up reading your content. It has everything to do with ROI.
• A segmented audience should read a specific email. It should be relevant and interesting. Single email content can be sent to everybody.

Top email marketing tools:

These are the most important accessories for running a campaign. It automates the whole process. Some of the best email marketing tools are litmus, MailChimp, Get Response.

-Anushree Srivastava