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MOST ESSENTIAL BLOGGING ELEMENTS

Are you an avid blogger? Do you often read blogs that are shared by your favorite brands or influencers? Blogging rules when it comes to making an online marketing plan or digital strategy for a company, as it is an amazing means of communication with the audience.

Here are a few elements that a blogger could use:

1. Identify your audience

Blogs are so easy to communicate thoughts, right? One can easily share their experiences and ideas via blog, which is common nowadays for industry experts and professionals who wish to share their knowledge. Companies and businesses use blogs for growing their customer base by setting up a platform for direct interaction. We must know the audience whom we are addressing. You can direct the solutions for each challenge you face towards your potential audience only if you recognize them first. Develop an audience persona to know the customers along with their age, geography, career, profession etc.

2. Develop a Persona

Blogs convey a lot of info and create impressions in the minds of the people within seconds! So when you are blogging for the products or the services of your company, you must distinguish it from the personal front and make it all about the company that you represent. A distinct personality that can be seen in your blog style and a voice that can be heard in the content you post will give you an edge over the competition. Create an appealing and interesting style, which is appreciated and referred to by your readers. Your blogs may contain images, references, and examples and be of any kind such as casual, formal or even conversational.

3. Consistent blogging

Consistency is key to successful blogging. In this day and age of superfast connectivity, new posts are being uploaded everywhere around you. The rule of ‘out of sight, out of mind’ is more apparent in the digital world now than ever. A successful blogger can write around fifteen posts per month.

So if you want to be one too, mark your dates on the calendar to be on schedule. This way you will remember to publish continuously and gradually develop a habit. Several elements may be required for a blog, such as content creation, images, searching references and keywords.

Distributing work and responsibilities in your team will allow each element enough space and generate a good response. A good blogging plan will get you the results and improvement you want.

4. The blog length

Google is believed to pay more attention to blogs with a decent post length in the range of 1500 to 2000 words. There would be no use of writing amazing content with plenty of keywords that are commonly searched. It doesn’t show up in higher ranks and gets missed by your target audience. Google guidelines of SEO must be followed diligently including the word count.

Blogging is a very important aspect of SEO and content marketing now. That is why everyone who is struggling to market his brand or product must pay attention to it.

Contact Digital Mojo for SEO services. It is one of the leading digital marketing companies in Hyderabad that is well known for its SEO services. The company uses the latest techniques for performing the SEO of a brand to ensure a higher ranking in SERP. Thus, plan your next SEO campaign with Digital Mojo

-Anushree Srivastava