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TACTICS EVERY MARKETER MUST AVOID

SEO plays an important role in every business. The technique customizes the content; as per the requirement of a search engine. It is necessary to keep a check on the traffic as it carries potentials leads and eventually targets customers. Search Engine Optimization is a tool, which can greatly enhance traffic and improve your search ranking. Every brand is now adopting the best SEO practices to fight the fierce competition in the market.

Here are some of the points that must be avoided by a smart marketer.

1. Keyword Stuffing

Keyword stuffing can be a bad idea for content marketing. A search engine crawler examines for its algorithm and determines the number of times the keywords are used. Usage of excessive words won’t improve your website’s ranking. One has to improve the quality of their content to achieve the best result. One should also focus on sub-topics and related ideas rather than stuffing keywords into the content, to improve the ranking. Overstuffing the content with the keywords may also confuse the user and that may lead to an unsatisfied customer.

2. Duplicate Content

Some of the vast topics found in SEO space is Duplicate Content. Copied content from different sites at some other place is considered as Duplicate Content. Google takes strict action against those who manipulate search results and may even ask you to remove it completely from their results.
The duplicate content appears to be spam, and spamming results in the removal of your site completely. There are several ways to avoid such content. Firstly, you should avoid creating it. But, if you accidentally have it, there are ways to help your site to be better indexed and reduce the burden on search engines. Usage of permanent redirects is one such way. Linking your site to an indexed page, in the same way, can save you every time. One can also use syndicated content and provide unique content.

Quality of content always matters on your site. Old and low-quality content doesn’t attract much and is easily visible. Such content needs changes, as it affects the search ranking. One could always measure its content quality by measuring user satisfaction.

3. Exact-match Anchor Text

In hyperlink, the clickable text is called Anchor Text. Anchor text helps in ranking of the page received by the search engines. It has the same keywords highlighted as the web page’s targeted keyword. Exact- match Anchor text plays a very crucial role in improving the ranking and also a good reason for getting penalized by Google. Like for instance if your target word is ‘link search’ then your anchor will also be ‘link search’.

Some marketing personnel makes a mistake of over-optimizing their anchor text, and hence are resulted in penalties. Nowadays, Google is emphasizing more on specific points rather than anchor texts, like the relevance of linking to your website, authority of the linking website and the number of relevant links from authoritative websites that point towards your website.

To make your website and social sites SEO strong, hire Digital Mojo. The company is a pioneer in digital marketing that caters to its services globally. Some of their core services include SEO, PPC, social media, display advertising, etc. Thus, make your brand digitally strong with Digital Mojo.

-Anushree Srivastava