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MARKETING AUTOMATION TOOLS

Do you know what is the biggest advantage, which digital marketing has over traditional marketing? Well, it is marketing automation. Marketing automation is one of the most significant tools at present in the world of digital marketing. Marketing automation has a number of pros to its name. Not only it saves your precious time, which you might have spent on the manual tasks but it is also a smart tool. It optimizes itself and becomes much more efficient and user-friendly over time.

Here is an overview of marketing automation and the major marketing automation tools. These tools are known to communicate with each other via API and help in automatic lead generation, lead nurturing and finally sales.

1. OptinChat –

OptinChat is one of the major tools which helps to generate leads. OptinChat enables a brand to communicate with website visitors and collect their details. Details like names and email id are collected via OptinChat which is further used to send a newsletter. In order to get a better clarity on OptinChat, you can even avail benefits of their free version at OptinChat.com.

Other than this OptinChat also has direct integrations with many email marketing tools. Brands, who are not using email-marketing tools, can use zapier integration tools, which are known to interact with 500 different applications.

2. Zapier –

Zapier is one of the most loved marketing automation tools as it eliminates huge cost for a developer. A full-time developer comes at a huge cost to the company and Zapier is quite effective in saving that cost and extra manpower load. Whenever a new email subscriber joins the list, welcome mail is sent to them using zapier. Likewise, when a customer makes payment using the payment gateway then using Zapier integration, a message is automatically sent. Thus, Zapier is a perfect time and cost saving device.

3. Drip –

This is another interesting marketing automation tool. Drip has multiple uses when compared to normal email marketing tools. Drip provides advanced automation services like dynamic drip marketing and behavior based email triggers. Other than this Drip has many more advanced automation tools like Marketo or Pardot. But the biggest drawback with drip is that it is focused on consumer-based business whereas most of the advanced CRM solution or latest marketing automation tools follow the platform of business-to-business and business to enterprises.

If you are looking to automate your business, contact Digital Mojo. It is one of the leading digital marketing companies in Hyderabad that provide end-to –end support for all your digital requirements. PPC, SEO, social media, web development are some of their forte. Thus, achieve great ROI by associating with Digital Mojo.

-Anushree Srivastava