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SEO HACKS IN GOOGLE ANALYTICS

Google Analytics is a service offered by Google for analyzing and giving statistical data about the behavior of visitors to a particular website. Google analytics helps marketers in boosting up their website’s SEO ranking and attracting and retaining traffic. Lately, Google analytics has removed its feature of ‘essential keywords data’ so many marketers are now skeptical about using it for their business. But still, analytics continues to the best SEO tracking tool that helps you fetch relevant data in almost no time. The data supplied by analytics can be utilized to find numerous insights that help you in optimizing your website in different search engines.

If you’re planning to give a boost to your search traffic, then below is a list of 8 effective SEO tricks that you can use in Google Analytics to get targeted traffic to your website-

1Create custom alerts –

Marketers have to be constantly updated about any filtrations done by Google in its algorithms. Quite often, Google makes such changes and this causes instability in search traffics and heavily affects the website. So, it is always advisable that marketers remain updated. When they have a backup plan, they can immediately reverse any crash from an update. They can create customized alters option in Google analytics to take necessary actions whenever there is any unconventional change in their analytics report.

2Get higher rank for your underperforming pages –

As digital devices continue to shape our future, it is getting tough to find superior quality content that adds value to the customers as well as the website. Bloggers face difficulty in creating a perfect content of 500 words. They are spending more time in developing content for their posts than before, even more than six hours for each post. When they are taking up more than six hours, the number of articles created is definitely less but the bigger part is they don’t have to focus on creating a number of new content to enhance their SEO rankings.

Recently, Unbounce checked all their old posts and improved them. They came to the conclusion that there were more 275% conversions from their 17 highest traffic posts. This draws us to the fact that if you want the best results from your old, underperforming pages, then you need to keep eye on low-hanging fruit. Here’s how:

Log in to Google analytics account
Find the ‘search console’ option under acquisition.
Now, shoot queries in the search console section and you will find search queries report.

3Focus on building more referral traffic –

If your website has more referral traffic, then it is a good opportunity for you to build links to your website. Always try to reach out to more and more people and connect with them. For example, if an author has linked to your blog, then contact him and ask him for additional links too. You can also ask him for writing guest posts. This way you can create more links and generate huge traffic.

If you wish to make your website more profitable, hire Digital Mojo. It is a pioneer in digital marketing as it has a wide service spectrum such as PPC, SEO, web analytics, website development, and graphic designing. You can now achieve high ROI with Digital Mojo.

-Anushree Srivastava