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CONTENT MARKETING STRATEGIES

Consistency in implementing good quality writings is the ticket to long-term success in content marketing. Content marketing is a strategic marketing approach on creating and publishing value and relevant content to attract and retain a particular target market with the objective of driving profitable customer action. The demand for content is huge. A recent statistic in DemandGen’s 2015 content marketing survey report revealed that 75% of B2B purchasers rely on content as a research medium when they’re looking to make a buying decision.

Here are top 5 content marketing practices, which will help you cut through the noise and reach your ideal customers.

1. Build a more targeted landing page-

Search engine increases by leaps and bounds with the creation of advanced guides for SEO and several other Internet marketing topics. Each of those advanced guides has it’s own separate landing page, optimized for the applicable keywords. This includes using those keywords repeatedly that triggers the interests of our target audience. While creating more landing pages, you should think strategically about important words and build your content around the right ones.

2. Know your audience and give them what they want-

To provide quality content it is important to do market scanning. Market scanning is digging the knowledge about what are the requirements of the audience. Knowing what your audiences are looking for is most important. When your content is customized according to the needs of the audience it makes them want to read more. The more you know about your readers, the more precisely you can base your content creation on them, and the more effective your whole content marketing strategy will be.

3. Think of quality and not quantity-

Changes to customer outlook have extremely increased competition, social media and search engine algorithm shifts have, in mix, brought about a new content marketing world. Any audience does not desire a lengthy script. Your script should be short and crisp with all the keywords. The quality of the content attracts the audience and adds value.

4. Focus on the facts and think tactically-

Sometimes, you need to personally verify results or data through your own experimentation. What was true five years ago – or even last year – may no longer apply. The results are relative. You may experiment and get a different result – something that happens 98% of the time. Through observation, brainstorming, and testing, you can come up with a new concept that others can learn from. So, think tactfully and critically before updating anything and everything.

5. Be responsive-

Your customers want to hear from you, especially when they have questions. So give them as many opportunities to hear from you as possible. Set up an autoresponder for email questions so they know you’ve heard them and will be in touch. Bulk up your customer service team responding to questions. Another innovative and effective idea: Take your customer service to social media. You can build great connections to keep your customers happy.

Plan your content Marketing with Digital Mojo. It is one of the leading digital marketing companies in Hyderabad that provides its services to various industries and sectors. Their core expertise lies in social media expert, PPC, SEO, display advertising, conversion optimization, etc. Content is the center of all the campaigns, thus making your content strategy with Digital Mojo for your upcoming projects.

-Anushree Srivastava