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5 CRO TOOLS FOR HIGHER CONVERSION RATE

There are a few websites that display personalized messages or recommended merchandise based on your purchase patterns and likes and dislikes on social media. Such websites are driven by a system procedure that is used to convert the target audience into customers using qualitative and quantitative data. This process employed by the websites is called Conversion Rate Optimization (CRO). It is an important facet of driving the growth of any business by analyzing the activities of a user on the web.

The analysis suggests that 72% of businesses have put some CRO procedures into effect in their marketing strategy, although only 18% of them think that this adds value to their webpage.

It is important for a brand to understand that the best CRO strategies that will help in improving Return on Investment (ROI) and will also grow a business.

There are a few software and tools that allow you to find the audiences worth investing in and offer insight to you on how to customize content for your targeted visitors.

Here are five tools to ease your conversion rate optimization efforts:

Mixpanel

Mixpanel is simply a logistics tool-set for the mobile and web. It tracks a user’s interaction with the web and mobile apps such as likes, shares, views & purchases, and collects data for measuring a user’s engagement on a site. Some of the best features of Mix Panel are Ad hoc, customizable & real-time reporting along with business intelligence and data visualization.

Exit Bee

Exit bee is the shrewdest CRO tool that one can use for retargeting and bring back the lost potential customers. It maps triggers such as why a visitor would exit the page and acts on them. It allows marketers to increase sales, subscriptions, and engagement by directing a custom message towards visitors leaving the page. It allows the visitor a chance to refocus on something of interest and holds him back, thus increasing engagement. When shared with a rock solid marketing copy, this tool can easily increase conversions manifolds.

Wigzo

Wigzo is a contextual marketing platform that helps to change content dynamically while personalizing the user’s experience. It basically works on customizing the visited pages using machine learning. This tool shares logical insights that allow marketers to make the best use of effective push notifications in mobile and browser. It also helps the users capture and utilizes communication across multiple channels such as email, social sites etc thus improves the CRO rate.

Clicky

Clicky is a user-friendly web statistics package that lets you monitor, examine, and react to your blog or webpage’s traffic in real-time. This tool mechanically inserts the Clicky Web Analytics tracking code on each page of your website. Clicky has some amazing features such as heatmap for real-time tracking, easy Interface, tracks emails and video actions on YouTube, and is straightforward when compared to Google Analytics, Adobe Analytics etc.

Hello Bar

Hello Bar is an optimization tool that shows the right message at the right time at the top of your web pages to grab people’s attention. Even though it usually acts as the primary call-to-action of your website, it also helps promote your content on social media and can be added to multiple web pages as you wish. Some of the exclusive features of Hello Bar are higher conversion, more subscribers, allows social sharing through social buttons and conducts A/B testing.

If you are looking to get higher conversions for your brand, contact Digital Mojo. It is a top-notch company for digital marketing based in Hyderabad. The company has a wide spectrum of services such as web analytics, PPC, social media, SEO, community management, public relations, email marketing, and display advertising, etc. Digital mojo offers a perfect digital solution to every brand.

-Anushree Srivastava