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5 FEATURES OF GOOGLE TAG MANAGER

Many of us are unaware of Google Tag Manager (GTM) and its amazing features. It is a package full of advantages that help with marketing. So, before knowing its advantages, let’s find out more about Google Tag Manager. It’s a tool, which is completely free and helps you to manage, eliminate and use marketing tags. This also includes snippets of code, one can also track pixels and remarket ones’ website through their mobile without changing the codes.

Let’s discuss some of the features of Google Tag Manager that are not known to many marketers:

1. It speeds up processes

Google tag manager is known to speed up a number of processes. They are modified easily as there is no need for the code change for the website. It is useful in speeding up the launch time. It is a gem of a program for those who want fuss-free work and don’t want to waste time in re-examining their work again and again for the changes and confirming it. It helps the site to load faster and hence creating a find it productive.

2. Easy to use

Google Tag Manager updates and includes new tags very quickly and effectively as there is no need for the complex codes to be modified in the site. It helps the team greatly to test each and every change and use it without fuss as it doesn’t need the support of an IT developer, hence simplifying the method. It not only simplifies but also speeds up the launch time of the method. It permits the It developers to concentrate on other complex tasks like for example, enhancing the sites common.

3. Getting Script Management refined

The future upgrades and enhancements are made simple because any changes made by GTM are made on the website as a whole and not on each page separately. Thus, GTM refines the script management to make the upgrade even simpler. If one is looking up to Universal Analytics for an upgrade, then upgrades made by GTM is easier for steady changes.

4. In-built debugging feature

Google Tag makes sure you have the right content before publishing as it has an inbuilt debugging feature that will let the team test and debug each and every update in the browser on the actual site before publishing the change. After implementing Tag Manager one won’t have to be concerned about the script’s debugging on the site. One can also take the help of Chrome extensions like Tag Manager Injector or Tag Assistant that makes debugging very simple.

5. Auto Event tracking

Another important feature of Google Tag Manager is event tracking. This includes the addition of codes to the website through which one can keep track of visitor’s events like their clicking, video engagement, form entries, etc, This feature not only helps in removing the manual need of tagging each link for tracking but also those buttons with consistent naming structure.

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-Anushree Srivastava