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E-COMMERCE TRENDS THAT WILL RULE 2020

Over the years digital devices have proliferated the business activities to a great extent. Selling and buying were restricted to a specific geographical area until digital devices forayed into the business. They have opened gates for marketers to get online and start trading on various social platforms. It has widened the opportunities for both the parties, i.e. marketers and consumers. Marketers can expand their business online whereas consumers have several options to choose from. E-commerce industry has shown tremendous growth in recent years and is expected to be a major player. However, there’s a huge competition in this field and to help you reach the pinnacle, we have covered top 10 e-commerce trends that is expected to revamp the business transactions in future –

1. Lightning fast delivery –

Delivery and returns have always been pain points in an online shopping experience. However, 2020 is expected to give birth to demand delivery options to customers. The difference between online and offline shopping will soon diminish with the incorporation of fast and on-time delivery. It is expected to improve the online shopping experience for customers.

2. Emphasis on User-generated content –

Brands will put emphasis on user-generated content in order to engage more and more customers. To convert the potential customers into loyal customers, brands will try to improve customer experience by adding visual content. Influencer marketing will also come into the scenario to communicate the message to the masses.

3. Mobiles will replace desktops –

Soon mobile phones will take over the desktops as it helps in conversion of customers without switching to the desktop. Marketers will focus on making responsive sites that are mobile-friendly to increase their sales. Even Google is working on a mobile-first index. Replacing desktops with mobiles will leverage the results rather than just optimizing the website for mobile.

4. Social selling will be a thing-

The power of social media is no longer obscured and businesses are trying to sell their products directly via different social platforms. Brands can add shopping features and buy buttons on social posts and networks. Social selling also boosts up ROI so marketers are constantly making efforts to sell their products through social media.

5. Chatbots will gain popularity –

Chatbots will be a breakthrough this season. Different social media platforms have introduced integrated bots to provide a better user experience. These bots have features like shopping, bookings, etc.

-Anushree Srivastava