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HEADLINES FOR BETTER CONVERSION RATE

Headlines play a substantial role in your business. If you have your headlines correct then it will have maximum impact on your business. Headlines are very important for the customers, as that is the first thing, which your customer sees. This is like the recognition for your business and customer feels that headlines are like messages, which will convey the idea of your message.

Headlines should be engaging in nature so that your customers are attracted to your business with these headlines. Not only the headlines should be attractive but they should also be informative. If you closely observe some of the best headlines in the market then you will realize that how strategically designed these headlines are.

Given below are 10 best tips and tricks to create highly marketable headlines –

1. Short and precise with large fonts –

The key to designing a perfect headline is to use larger fonts and convey the correct message with fewer words. Using too many words will not only distract the customers but also make it time-consuming for them and thus they will lose all interest from your headline.

2. Comparison –

You must remember that comparing yourself with a brand and depicting the same in the headline is not a bad idea. At least when you compare the business then you can easily know what is your USP? This will give a better edge to your company in comparison with your competitors. It will also lead to better conversion rates.

3. Numbers in Headlines –

If you use numbers in your headlines then it is a major crowd puller. Headlines like “10 best ways to look fair” is a great idea for any business. They are a major attraction among the customers and will definitely earn a competitive value among your customers.

4. Emotional Headlines –

Have you ever noticed that emotional headlines are the best way to grab the attention of your customers? This is the best way to make the crowd responsive and engaged with your headlines. Try to use emotional headlines with some babies or animals. This is a super hit idea, which is always successful among the crowd. Also, if you connect something on the relationship front like mother and child then this is a perfect crowd puller. Headlines, which have messages like a mother’s advice to her child is always appreciated. This is a very simple but highly effective tip.

5. Trust building Headlines –

At present times, advertising and the Internet world have become extremely misleading. Few headlines use such words that indicate wrongdoing resulting in losing the trust of an audience. Thus, try creating headlines, which will not only attract the customers but builds a sense of trust.

Headlines cannot be ignored at any cost as they make the first impression on the reader. An article or blog is read or opened only if it’s reaching the audience in the most appropriate way.

Digital Mojo is one of the leading digital marketing firms in India that caters a wide range of online marketing services. Display advertising, web analytics, PPC, SEO, social media are some of their fortes. Thus, if you are planning to increase your sales, improve your conversion rates and get high rank of Google, contact Digital Mojo.

-Anushree Srivastava