TOP REASON FOR WEBSITE PENALTY BY GOOGLE
REASON FOR WEBSITE PENALTY BY GOOGLE
As most people would put it: Google is on an uncompromising mission to offer the best search results to its users.
Google is taking perfection of originality to another level for giving access to exact information, high-class content and the finest writers to the users. And for this, Google has been updating its algorithms from time-to-time and improving the search results.
The recently updated algorithm of Google could penalize your site if you are making some SEO mistakes or posting poor content that might damage the user experience. Although there is no fixed list of reasons why your site can be penalized by Google; there are some reasons that are most important and are directly contributing factors.
Why Google Penalizes Website?
Google has been altering and revising the procedure behind the indexing of content on the search results since 2000. All of the updates were focused on improving the answers to search queries by the users, and to enrich the user experience as much as possible.
There are two penalties your site can get-
Manual action from Google’s spam team
An automatic or algorithmic penalty
Here are a few reasons for your website getting penalized:
1 Broken Links and 404 Errors
If you’re delivering 404 errors within your own website, it leaves a negative impact technically. For Google, it conclusively means that your users are not getting the info they are looking for at your site. Since Google doesn’t approve these broken lines, you must ensure that there are no such problems with your website to avoid being penalized.
2 Keyword Stuffing
Keywords play a very important role in your SEO plans for improving the ranking of your site. But they should be inserted naturally in your content instead of the content being saturated with them. An unnaturally high amount of keywords is a flag for poorly written content and upon Google’s detection; your site will be penalized.
3 Missing Meta Description Tags
Meta keywords tell the search engines what the page is all about, and thus they are an important SEO feature. Using five or fewer Meta keywords on one page will prevent you from getting penalized.
4 Overusing H1 Tags
The header tags or H1 tags are also helpful in determining what the page is all about. Overuse of H1 tags can confuse Google about the title and thus end up penalizing your site.
5 Duplicate Content
Plagiarized or duplicate content is a serious crime on the web and so Google despises it. Duplicate content on a site makes it less useful in Google’s view and can easily result in a penalty.
6 Images with missing alt tags
Image alt tags improve the accessibility of the website by strengthening the engagement with search results and the message it sends to search engines. Image alt tags let the images of your posts rank in image search results.
7 Slow Site Loading
The slow loading site occurs when your website doesn’t load instantly as per Google’s demand. Google determines it as using a range of sources. Google will penalize your site for slow website speed.
8 Buying Backlinks
Backlinks are vital for your SERP ranking plans. Buying into bad links can adversely affect your search ranking. Google views buying links as an effort to manipulate the search engine and PageRank.
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-Anushree Srivastava
