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SOFTWARE’S FOR DRIP EMAIL MARKETING

Emails play an important role in drip marketing because it is the most economical form of marketing that helps you reach out to your potential customers at minimum cost. In today’s world, marketers are completely reliable on email marketing because it offers features like personalized messaging and automation.

This creates a positive brand image on the minds of patrons who in return demands personal attention and instructions regarding the usage of the product. Due to this quality of emails, marketers are setting up drip email marketing campaigns that don’t require human intervention and works on drip emails. These emails provide better lead generation opportunities as compared to other types of emails. Drip marketing benefits multiple areas of business such as converting leads into sales and generating higher revenue.

For any startup, the presence of drip marketing acts as a backbone in building a strong customer base. And, the absence of which can prove to be catastrophic. There are several software and services available in the market that can help you set up drip email campaigns.

Here are a few software’s that can help you in conducting a drip email campaign:

Aweber.com –

In aweber.com, drip marketing is known as follow-up series. However, the concept and objectives of the campaign remain the same. It helps in calling up lead for a specific business project. For example, I have 10 emails in my follow up series and each mail goes after 2 days of the previous email. This engages the lead for about 3 weeks, which is the typical sales cycle of my product. Throughout drip marketing, the leads are thinking of buying the product and if they don’t want to buy, they will unsubscribe themselves from the list. Once they buy the product, they are added to another list of emails and are automatically removed from my prospect list of buyers. Then, my customers will not receive any more emails asking them to buy because they are now loyal customers. However, they will get information regarding the usage of the product.

Madmimi.com –

Madmimi.com is easier to use as compared to Aweber.com and allows you to upload an email list. It is a good drip marketing service that gathers email lists from questionable sources. Many people send emails using madmimi.com leading to more spam complaints. However, madmimi.com lags behind when it comes to offering features to its customers.

There are different services available that offer a wide range of benefits to users but the usability of these tools depends upon the nature of the business and quality of lead generation. You cannot build an email list with Aweber so you have to create the list from scratch using their service. Hence, Aweber has a better deliverability rate than other services.

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-Anushree Srivastava