WORST MISTAKES WHILE WORKING WITH QUORA ADS
Quora, an information-rich social platform, has caught the attention of advertisers. By adding a monetization layer, Quora has brought a new dimension to content-driven advertising. However, it’s essential to sidestep certain mistakes in Quora ads to ensure campaign success.
Guidelines to Navigate Quora Ads Challenges
Quora has been a go-to platform for queries since 2010, but they only launched their self-serve ad platform for marketers in 2017. Here are the pitfalls to avoid:
Mistake 1: Overuse of Abbreviations and Capitals
While crafting Quora text ads might remind you of other networks, Quora has specific character limits and rules. According to Quora’s ad guidelines, your ad content should be clean, well-structured, and devoid of grammatical mistakes, including wrong capitalization or punctuation. For instance, Quora may ask you to adjust inappropriate or unconventional capitalization or abbreviation.
Example:
Incorrect: Click HERE For An Exclusive Offer.
Correct: Click here for an exclusive offer.
Mistake #2: Not Leveraging “Import from an existing ad”
Quora’s ad structure resembles Facebook’s. While setting up a campaign, some advertisers overlook the import button and manually create ad sets. This approach consumes more time and is less efficient.
Mistake #3: Overlooking Topics When Incorporating Keywords
Considering Quora’s content-centric nature, its ads target users based on topics. Hence, investing time in pinpointing topics pertinent to your business is crucial.
Mistake #4: Overly Broad Targeting
Targeting a more specific audience tends to yield better results than a widespread approach. It’s not just about setting up the best campaigns; it’s about understanding what truly resonates.
Mistake #5: Including Irrelevant Questions
Within Quora’s targeting interface, there are specific questions under broader subjects. If advertisers display unrelated questions to their target demographics, it can deter potential customers.
Mistake #6: Opting for the Lowest Bid
Once your targeting is finalized, you set your bid, similar to platforms like Facebook. While Quora provides a recommended bid, choosing to go with the minimum bid without considering their suggestion can be counterproductive.
Mistake #7: Overlooking Weekly Impressions Insights
On the ad set page, a demographic targeting overview is provided. This should not be disregarded, as it gives a snapshot of the estimated weekly impressions based on your selected targeting.
For your next advertising journey on Quora, consider partnering with Digital Mojo. Recognized as a top-tier digital marketing agency, they offer a myriad of online marketing services globally, ranging from web analytics and display advertising to PPC and SEO. Elevate your online brand presence with Digital Mojo.
-Anushree Srivastava
