Essential copywriting elements to check your landing page

By Anushree Srivastava,

Copy testing refers to conducting market research in order to know the effectiveness of your advertising techniques. Copy testing is based on customer’s feedback, their perception towards the brand, response, and behavior. It is one of the simplest tests that you can run on your homepage to know the outcome of your marketing efforts. Marketers  … Read more

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Top software’s for drip email marketing

By Anushree Srivastava,

Emails play an important role in drip marketing. It is the most economical form of marketing that helps you reach out to your potential customers at minimum cost. Marketers are completely reliable on drip email marketing because it offers features like personalized messaging and automation. This creates a positive brand image on minds of patrons  … Read more

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How to set up drip marketing campaign?

By Anushree Srivastava,

Drip marketing is a branding strategy where marketers send messages to their customers and prospects at regular intervals of time. Originated from the term ‘drip irrigation’, drip marketing works on the same concept where marketers send messages to their customers for lead generation, on boarding, customer support, and service. Several companies use drip marketing as  … Read more

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How to convert website traffic into leads?

By Anushree Srivastava,

Increased traffic to your website does not necessarily contribute to revenue generation. In case of display advertising being the sole determinant of your revenue model then only it will add to your revenue. But research has shown that display advertising is one of the least revenue generators. As per some study, only 27% of internet  … Read more

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Top 3 Marketing Automation Tools

By Anushree Srivastava,

Do you know what is the biggest advantage, which digital marketing has over traditional marketing? Well, it is marketing automation.  Marketing automation is one of the most significant tools at present in the world of digital marketing. Marketing automation tools has a number of pros to its name. Not only it saves your precious time,  … Read more

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