AD PLATFORM TO DISPLAY YOUR BRAND Ads are the cave art of the twentieth century. These days you can do almost anything if you have access to the Internet. It applies to PPC too. The Adwords platform enables businesses to create ads that appear on a search engine such as Google, Yahoo etc. But it … Read more
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GENERATE LEADS THROUGH MOBILE MARKETING In order to generate leads, a brand offers information such as an ongoing offer or sale to its customer and in return takes information using a landing page such as a form or a survey. To reach the target customers, a brand uses various platforms such as an email, a … Read more
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We often delete the emails, received on the phone. Because no matter how much we squint, we just fail to get the message due to small fonts. It is due to fast life and non-compatibility with our telecom, we force our self to ignore the messages. Even though we know it’s a personalized mail and … Read more
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PPC TRENDS FOR MARKETING Pay Per Click or PPC is one of the digital marketing techniques to increase traffic on the web pages and eventually grow the sales graph by getting more conversions. Many new trends have come up for PPC that only help a brand reach its target customer but also So far this … Read more
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LINK BUILDING TECHNIQUES The content of your website and quality of the links that you include in it are two most important parameters that decide the organic search position of your website. Marketers have to take care that links included in their website should point out to content that adds value to their customers. Google … Read more
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Email marketing is the best digital media channel that marketers use to reach out to their potential customers and talk about their brand. It is the most economical way to boost up your brand’s name. Often, email marketing is considered similar to the dynamic rail industry in the world. Today, rail industry contributes majorly to … Read more
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Google considers more than 200 factors for ranking the website. Marketers should know the key areas where they have to focus their attention in order to increase their website’s visibility. Often it is observed that marketers try out all possible ways to boost up the ranking yet they fail to do so. This is because … Read more
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IN-HOUSE VS. OUTSOURCING When deciding on a digital marketing approach, a business owner has to decide whether to build an in-house team or hire an external provider. What will deliver you faster results- an in-house team or an outsourced team? When you want to change the operational strategy, it is not easy to pick one, … Read more
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DIGITAL MARKETING IS PERFECT FOR CUSTOMER SUPPORT Let’s imagine that you are watching your favorite Netflix show and your Internet crashes without warning. All you can see are a spinning wheel and a black screen. You take your phone and check Google about what happened. There is a suggestion from Google that you can probably … Read more
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BlockChain has been in the news for quite sometime now. Whether its about the technology that a BlockChain has to offer or the security and accurate result that it produces. We have now reached a phase where BlockChain technology is not limited to finance sector but has found its application in several other industries such … Read more
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