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TOOLS FOR CREATING HIGH CONVERTING LANDING PAGE Landing pages have a high value as it keeps your audience engaged so that they can take an interest in your brand. You can create landing pages for entertainment, engagement or communication. It is considered to be one of the best techniques for marketing. You can set up  … Read more

WAYS TO OPTIMIZE THE CONVERSION FUNNEL A conversion funnel is created when the marketer engages a customer in some activity. It could be asking a user for a newsletter subscription or filling out a survey form. The activities make the customer inquisitive where they start going through the brand’s products or services. Now, once a  … Read more

TOOLS FOR A/B TESTING One of the best ways to improve the conversion rate is to conduct A/B testing. There are several popular tools available in the market. Using an A/B test, you can get good and quantity data on users so that you can plan your marketing strategy accordingly. With the help of A/B  … Read more

BENEFITS OF CTR Click through Rate in a simple definition means the no. of people have clicked on your online ad in a given amount of time. Higher conversion rates demand higher click-through Rates (CTR). If you are successful in achieving a higher CTR, it implies that your ads are reaching the audience and you  … Read more

Split testing is a controlled experiment with two variants, A and B. It is a form of statically hypothesis testing or two sample hypothesis testing as used in the field of statistics. A/B is a way to compare two versions of a single variable typically by testing the subject’s response to variable A against variable  … Read more

REDUCE BOUNCE RATE ON THE WEBSITE When you get traffic due to your certain activities then your customers might engage themselves but that doesn’t make them regular. To let your customer perform some activity on your site, you need to add some engagement factors. If a customer encounters a complex registration form, a login issue,  … Read more

TOOLS FOR COMPETITOR ANALYSIS Before launching your own marketing campaign, make sure you observe closely what your competitors are doing. You can only be successful if you are aware of competition as you can plan your strategies better and can stay ahead of them always. Tracking every move can be difficult, thus a marketer can  … Read more

TOOLS FOR SELECTING WEBSITE COLOR THEME The more attractive and innovative your website is, the more you will be able to generate traffic. Content is the vital part of your website but color combinations, theme, features also contributes majorly in increasing your website’s ranking. There are tons of free tools available on the web. However,  … Read more

WORDPRESS SEO PLUGINS There are hundreds and thousands of websites that can be found online. Marketers have to constantly dig out ways to make their website innovative and user-friendly. They have to add quality content and build a strong online presence so that their website stands out among millions of other websites on Google. Just  … Read more

Listing your website in different sites and applications is considered to be very beneficial for business enterprise. These sites entertain huge traffic on a daily basis and marketers can use these sites to accelerate their branding process. They can also backlink their website with these sites in order to increase popularity and generate leads. Backlinking  … Read more